Case Study – Omlet Live Webinar

Client
Omlet USA

Industry
Pet and B2C

Year
2023

Challenge

Omlet wanted to host a webinar to support their August comms story on how to raise chicks in the fall.

I was tasked with bringing a webinar from idea to action.

Action

I wanted to offer some real value to our audience with nothing asked in return.

In order to do this, I outsourced the expertise, and contacted Meyer Hatchery, a well regarded US based chick hatchery which supplies chicken breeds to keepers.

Meyer were naturally the best voice to answer my questions and so I set to work researching and planning the following:

  • The best questions that will get a great response from Meyer Hatchery, and in return provide incredible value to our audience.
  • A platform where we could both stream to Facebook, while saving a recording for use on other platforms.
  • Email communications to excite our audience about the upcoming webinar.
  • Social media graphics, both for Omlet to use, but also Meyer Hatchery to post on their socials.
  • A CTA for our audience which included a generous discount for anyone who was inspired to start chicken keeping on the back of the webinar.
  • A professional live setup, complete with backdrop, props, and in-recording support from one of our apprentices.
  • A freshly ironed Omlet T-shirt for brand coherency.

The result was a well executed webinar with a long list of questions from our audience and great feedback by email a day later.

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