Supporting a local heritage business with a fresh social and web presence

When Joyce of Mansfield Woodhouse Heritage Link approached me for support, I was immediately drawn to the opportunity. As a charity dedicated to preserving the rich history of Mansfield Woodhouse, their work is both vital and inspiring. However, they faced a challenge: while they had a dedicated team of skilled volunteers, they lacked the digital […]

Re-imagining a thought-leading small business incubator for Regnerative Business owners

I’ve had the pleasure of working with Jannine Barron for nearly a year now, and it’s been nothing short of transformative. Jannine invited me into The Growth Experience, her signature incubator for regenerative business owners. It was a life-changing opportunity that not only helped me align my business with my values but also inspired me […]

How we used AI to streamline content creation for High & Dry.

When exited founder Daniel Rowntree approached me to help create his High & Dry Newsletter—a fresh take on the alcohol-free and psychedelic industries—I couldn’t have been more excited. As someone already intrigued by alcohol-free living and the growing conversation around microdosing and performance-enhancing substances, I saw this as a unique opportunity to merge my personal […]

2025 – Stepping into serving my community

Over the course of 2024, I spent a significant amount of time trying to figure out what good I could bring to the world and the ripples of change I might create. At the start, I thought big. Nothing short of some epic, world-changing movement, non-profit, or personality felt like it would suffice. I was […]

How to Create a Hyper-Local Marketing Strategy That Resonates with your local community.

I’m rarely impressed by the marketing campaigns of big businesses. Sure, they’ve got hundreds of thousands—if not millions—to splash on tube ads, TV commercials, or influencers who probably couldn’t even influence their own dog. Don’t get me wrong, these campaigns clearly work for those brands, boosting their reach and keeping them front of mind. But […]